Switched on Desis

Thursday, 27 September 2007

Here’s something from the electronics trade rag, SmartHouseNews:

The Story Behind The New DECA Range

Mendelson Tiu – Tuesday, 18 September 2007
DECA (Digital Electronics Corporation Australia Pty Ltd) was founded in 2005 by Nihal Gupta, who saw a new direction in design and style emerging in the Australian market place during that year. Now, two years down the road, DECA is now offering a new line of electronic furniture that will blend into one’s home with ease.

According to DECA’s Managing Director, Nihal Gupta, the new range of products was both created and inspired by iconic designer Marcel Wanders. “I was very focused on the key principals of design and style. Using this as my benchmark, I traveled around the world seeking products that would fulfill that criteria and was thrilled to discover that an accomplished designer such as Marcel Wanders had designed a home electronics range. Technology and functionality were also important prerequisites of my inspiration. I am
pleased that this new range introduces technology and features ahead of their time, and being beautifully crafted with design and style, they are simply unparalleled in the marketplace.”Nihal also mentioned that Marcel Wanders was chosen to design the new DECA range as the products released in Europe was a huge success. “Marcel Wanders believes we should live with passion and style. It’s all about a combination of beauty and technology that harmonises with people’s lifestyles. Today’s consumers accept and expect technology but the new wave of consumer electronics will offer an aesthetic solution as well.

Our range answers all those ‘what if’ questions – ‘what if my iPod could communicate wirelessly with my speakers?’, ‘what if my side table was also a home theatre system?,” Nihal added.

As you might have gathered, all this high falutin’ language essentially means that you are going to have to part with serious bikkies to buy the stuff in the range.

Which brings me to another desi- one Raaj Menon who has quite a well established offering of wireless routers, ADSL modems and also a quite interesting Network DVD Media Player– which is a DVD player cum wireless audio/video streaming device. There are others like it, but these guys had one a few years ago when they were not so common.


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